Best Practise for User Testing

Having ran countless User tests, one area outside of design requires a great deal of thought. Framing questions without bias, it is important to ensure that the questions are neutral and do not influence the participants' responses. Here are some tips I’ve built up over the years;

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Use open-ended questions: Instead of asking leading or suggestive questions, ask open-ended questions that allow participants to provide their honest opinions and feedback.
Avoid assumptions: Do not make assumptions about the participants' preferences or experiences. Ask questions that allow them to share their own thoughts and experiences without imposing any preconceived notions.
Be specific and clear: Frame questions in a way that is specific and easy to understand. Avoid using vague or ambiguous language that could lead to misinterpretation or bias.
Balance positive and negative aspects: When asking about participants' opinions or experiences, ensure that the questions cover both positive and negative aspects. This helps to avoid bias towards one particular perspective.
Use inclusive language: Use language that is inclusive and avoids any form of discrimination or bias. Ensure that the questions are applicable to a diverse range of participants.

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Remember, the goal of unmoderated user testing is to gather unbiased and honest feedback from participants. By following these guidelines, you can create test questions that promote neutrality and encourage participants to provide their genuine opinions and experiences.

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