A Content Designers Tool

As we evolve in new technologies across the tech sector, one area of work that has seen some development is Content design or more formerly known as Copywriting, UX writing.

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With X bringing  some light to sector and labelling it as Content Design. And Intercom deep dive creating frameworks and defining it Content Design further.

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As we speak it today Content design is its infancy. And having worked alongside Content Designers I can see their pain with the lack of authority over the content across product. Figma has allows Content Designers to collaborate on content at production stage. But what about what is currently live, this gap in the design process. It can be lengthy and time consuming process as there is no established process and strips the Content Designer as a gatekeeper of language and content.

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Content Design is multifaceted with Localisation to consider as well as the standard content related elements.

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A tool which is a hub for all things CMS, allowing control of the live site content. Kanban like Jira for teams, documentation and a trail of changes sounds like something a Content Designer may appreciate. Lets break down the features;

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1. Access to Live: Being the Gatekeeper Content Designers should have ultimate access to the product’s Content, this would allow them to edit directly on the site or apps.
2. Content Design View: By making a sandbox for testing and editing content it reduces the need to nag the Product Designers.
3. Collaboration: Across the team Content Designers have multiple briefs they onboard so internal team management as well as approvals all in one place just helps!
4. Design tool integration: When it comes to collaboration with Product Designers, integrate with Figma, Sketch, or Adobe XD, ensuring that your text and design are always in sync. When writers and designers are based in the same location, updates and handoffs are simple. (Backend would be an API integration)
5. Developer integration: Too systematise the developer handoff procedure, incorporate an integration with the development process. This will save developers from having to copy, paste, and correct mistakes in production.
6. Content Library: This will allow consistency across the product, allowing Content Designers to reuse and recycle content. Staying a single source of truth
7. Localisation: Create numerous language versions of your product and keep them all in one location. Establish a design-driven localisation method to make sure that early on during the design phase, translators have the complete context. Any new designs can be pulled into the tool to experiment with language strings.
8. Accessibility: Having an accessibility feature will ensure the content is accessible to all users, including those with disabilities. By providing tools for creating accessible content, it can help to meet legal requirements and improve the overall user experience.

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